Co-creation with young people

Every organization with an ideological mission wants to remain relevant in the future. This requires vision and action. While the financial framework is often already clear, the real challenge lies in maintaining your rationale. How do you ensure your organization meets the needs and dreams of future generations?
The key lies with your (future) target groups. By immersing yourself now in the ideas and worlds of younger generations, you'll lay a strong foundation for the future. Young people are not only your future target group, but hopefully also your future driving force. By collaborating with them, you can ensure your organization remains relevant and gains new energy.
Are you open to what young people have to offer? Are you willing to explore with them how your mission can grow and flourish? Co-creation offers a wonderful opportunity: by giving young people space and collaborating, you create a dynamic and forward-looking organization. You bring experience and knowledge, they bring fresh perspectives and new ideas. Together, you build an organization that is ready for the future – positive, powerful, and relevant.
Are you joining in?
Act!On offers:
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Co-creation Quick Scan: Discover the possibilities of co-creation with young people in one day, using a case study from your own organization.
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Advice: Act!On can facilitate advisory processes in which young people investigate projects or aspects of your organization.
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Project design: Act!On identifies needs and develops projects focused on co-creation with young people. The European museum collaboration project "Co-creation, international perspectives in practice" will launch in 2025.

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Co-creation with young people
In 2023, as director of the Museums and Memorial Centers 40-45 Foundation, Annette initiated a pilot project on co-creation for the WWII field, supported by the Ministry of Health, Welfare and Sport. Idske designed and supervised the project.
Together with Trive Technology (Merel Schöffel), a hackathon was organized for 24 young people from across the country. The young people used the Design Thinking Method. A steering committee, consisting of WO2 organizations and young people, formulated a task for which the young people sought a creative solution. After two days, six usable scenarios were developed. The young people were so motivated that after the hackathon, they continued as their own unit [WO2 Youth Community].
Some eye-openers:
- A sharp question is crucial
- Young people are motivated when they are given trust and freedom
Morality isn't static: the use of actors or digital technologies evokes different values among older generations than among younger ones. Who gets to decide?

The steering committee consisted of employees of the National Committee for 4 and 5 May, the Theater na de Dam, the National Hiding Museum, and five young people.
The pilot resulted in the Roadmap Co-creation with Young People. In this booklet, we share the knowledge and tips we gained from the pilot. Thanks to SMH40-45.
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